Who’s your audience and what’s the message?
I’ve always worked closely with the in-house Marketing Communications team to develop and deliver a good PR programme, backed by external experts in PR and creative media.
As a consultant I’ve established and managed Marcom programmes from scratch for companies such as Amantys Ltd and PragmatIC Semiconductor Ltd. I’ve handled all aspects of marketing, including the development of collateral and websites, preparing and managing presence at industry exhibitions and conferences, and building relationships with the press and online media. And when budget allows, I’ve engaged and managed external PR and creative specialists from my network to accelerate the communications programme.
Commercialising technology
I have a knack for understanding a good technical proposition and translating that into a clear and compelling story for a broader audience, so I can help you with your marketing programme, whatever you might need.
PR & Marketing
- Press Relations
- Marketing communications
- Messaging
- Website: content, implementation
- Collateral and content development
Events
- Press engagement
- Customer engagement
- Conference papers
- Exhibition planning and delivery
- Stand design, graphics, collateral
Partner network
- PR agencies
- Website designers
- Creative designers for graphics and collateral
- Technical writers